Introduction
At Sognare®, we respect the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase from us. Please take a moment to familiarize yourself with our privacy practices.
Information We Collect
We collect both personal and non-personal information from you when you visit our website or place an order.
Personal information includes your name, email address, phone number, billing and shipping addresses, order information, and any other data that can be used to identify you specifically. We collect this information when you create an account, place an order, contact us via email or phone, submit warranty claims, provide reviews of our products, interact with us on social media, or participate in polls or surveys.
Non-personal information includes data that cannot be used to uniquely identify you, such as browser information, operating system details, pages viewed, referring website addresses, device information, and data collected through cookies and similar tracking technologies. We collect this information when you browse our website.
How We Use Your Information
We use the information we collect for a variety of purposes that enable us to deliver exceptional service and compelling products to you.
We use your personal information to:
- Process, fulfill, and follow up on your orders
- Communicate with you regarding your purchases, account status, and to provide customer support
- Send you informational and promotional content if you choose to receive it
- Conduct analytics and improve our products, site design and navigation, marketing campaigns, and customer service efforts
- Detect and prevent fraud, abuse, security risks, and other harmful activity
We use your non-personal information to:
- Analyze site traffic patterns and website usage to improve the user experience
- Customize the content and layout of our website for individual visitors
- Identify trends and develop statistics about how our site is accessed and utilized
- Track the effectiveness of our marketing campaigns and sales initiatives
- Ensure site security and performance
In some cases, we may combine personal and non-personal information to provide you with targeted communications and promotions based on your interests and browsing behavior.
We do not sell or rent your personal information to third parties for marketing purposes without your explicit consent.
Sharing Your Information
We will not share your personal information with third parties without your consent, except in the following circumstances:
- Service providers: We share information with companies that provide services on our behalf, such as order processing and fulfillment, customer service, email delivery, auditing, marketing, analytics, and security. These companies are only provided with the information required to perform their designated services and are contractually bound to maintain the confidentiality of your data.
- Business transfers: If we sell, merge, or transfer any part of our business, we may be required to share your information with the parties involved. You will be notified if any such transfer of assets occurs that requires your data to be shared.
- Legal purposes: We may be required to disclose personal information if mandated by subpoena, law, or other legal process. We will only provide such data as is legally required.
Your Data Rights and Choices
To protect your privacy rights, you have certain choices regarding how your information is collected and used.
- You may opt-out of receiving our marketing emails by following the unsubscribe instructions included in each message. Note that you cannot opt-out of essential operational emails regarding your account or orders.
- You may request access to or deletion of the personal data we have collected about you by contacting us at the email provided below.
- You may choose not to provide certain personal information, but doing so may prevent you from making purchases, utilizing site features, or otherwise negatively impact your experience on our site.
- You may disable cookies in your browser settings, but doing so may affect the performance and functionality of our site.
- You may download a copy of your personal data by contacting us at the email below and specifying the information you wish to access.
If you have any additional questions about your personal data rights or would like to exercise any of them, please contact us at [email protected].
Retention of Your Information
We retain personal information as long as necessary to fulfill our operational purposes or comply with legal requirements. We may continue to use your data even if you become inactive on our site, but will periodically assess whether ongoing retention of inactive user accounts is necessary.
Even if we delete your personal information from active databases, residual copies may still exist on backup media or cached for performance reasons. These remaining copies will be securely stored until erasure can be guaranteed.
Cookies and Tracking Technologies
We and our service providers use cookies, web beacons, and other tracking technologies to collect non-personal information from visitors to our website. This allows us to analyze trends, track your interactions with our site, monitor performance, improve the user experience, and serve targeted communications and promotions.
Cookies are small text files placed in website visitors’ computer browsers to store their preferences and activity. We use cookies to better understand how our site is used and navigate traffic, as well as for advertising, social media, and security purposes. You may disable browser cookies in your settings, but doing so may negatively impact your experience on our site.
Web beacons (also known as pixel tags or clear GIFs) are small blocks of code installed on web pages and emails to monitor user activity and collect analytics data. We use web beacons to track site traffic, performance, and effectiveness of our communications.
Analytics services like Google Analytics help us understand how our website is accessed, used, and performing. We use aggregated data from analytics providers to improve our site, such as server performance, most visited pages, conversion rates, user behavior, and other statistics. Analytics providers are only permitted to share anonymous or aggregated versions of this data, not identifiable user information.
Interest-based ads allow us to provide you with more relevant promotions based on your browsing history and inferred interests. Ad networks use cookies and tracking technologies to collect data (such as pages visited and search keywords entered) that is then used to select ads likely to be more interesting to you. These ads are then displayed across websites and devices.
You may opt-out of interest-based ads by adjusting your browser or device settings and through tools provided by industry groups like the Digital Advertising Alliance and Network Advertising Initiative. Please note that opting-out does not mean you’ll stop seeing ads, but rather that they will not be customized based on your interests.
Security of Your Information
We take precautions to protect your personal and payment information against loss, theft, and unauthorized access or disclosure. However, no website or transmission of data over the Internet can be guaranteed to be completely secure. We strive to use industry standard encryption and authentication tools to protect the security of your information.
All payment transactions on our website are processed through secure third-party payment gateways that encrypt your data during transmission. We also secure our site and store all personal data provided in access-controlled databases with limited and controlled employee access.
While we work diligently to protect your privacy, we cannot guarantee the absolute security of your personal information under all circumstances. Please notify us immediately at [email protected] if you become aware of any breach of your data security.
Children’s Privacy
Our website is intended for adult users, and we do not knowingly collect personal data from children under the age of 13 without parental consent. If you believe your child has provided us with their personal information without your consent, please contact us at [email protected] to have their information removed.
International Data Transfers
Some of our operations rely on service providers that may process or store personal data outside of your country of residence, including in the United States. We utilize standard contract clauses approved by regulators to safeguard your privacy rights when your data leaves the region. Please contact us if you would like to obtain a copy of the safeguards in place.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices and legal requirements. If we make substantive changes that expand our rights to collect or use your personal information, you will be notified before the changes take effect. We encourage you to periodically review this page for the latest information about our privacy practices.
Contact Us
If you have any questions about our Privacy Policy or practices, please contact our Data Protection Officer at:
Sognare® Pillow, Mattress Topper
Attn: Legal/Privacy
